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---
version: alpha
name: Revolut
description: |
Revolut's marketing surfaces pair a stark black canvas with the brand's
cobalt-violet (`#494fdf`) and a wide accent palette of deep, fully-saturated
product colours — teal, light-blue, deep pink, light-green, warning orange.
The system reads as fintech-meets-product-brochure: oversized 80px136px
Aeonik Pro display headlines, generous whitespace, photography-led hero
bands, and full-width product mockups (cards, phones, terminals) shown as
hero objects inside near-black sections. Most surfaces are either black or
off-white; pill-shaped buttons and rounded-12/20px content cards carry the
consumer-financial-app feel without crossing into playful territory.
colors:
primary: "#494fdf"
primary-bright: "#4f55f1"
primary-deep: "#3a40c4"
on-primary: "#ffffff"
ink: "#191c1f"
body: "#1f2226"
charcoal: "#3a3d40"
mute: "#505a63"
ash: "#5c5e60"
stone: "#8d969e"
faint: "#c9c9cd"
on-dark: "#ffffff"
on-dark-mute: "rgba(255,255,255,0.72)"
canvas-light: "#ffffff"
canvas-dark: "#000000"
surface-soft: "#f4f4f4"
surface-card: "#ffffff"
surface-deep: "#0a0a0a"
surface-elevated: "#16181a"
hairline-light: "#e2e2e7"
hairline-dark: "rgba(255,255,255,0.12)"
hairline-strong: "#191c1f"
divider-soft: "rgba(255,255,255,0.06)"
accent-teal: "#00a87e"
accent-blue-link: "#376cd5"
accent-light-blue: "#007bc2"
accent-light-green: "#428619"
accent-green-text: "#006400"
accent-yellow: "#b09000"
accent-warning: "#ec7e00"
accent-pink: "#e61e49"
accent-danger: "#e23b4a"
accent-deep-red: "#8b0000"
accent-brown: "#936d62"
link: "#376cd5"
typography:
display-xxl:
fontFamily: Aeonik Pro
fontSize: 136px
fontWeight: 500
lineHeight: 1.0
letterSpacing: -2.72px
display-xl:
fontFamily: Aeonik Pro
fontSize: 80px
fontWeight: 500
lineHeight: 1.0
letterSpacing: -0.8px
display-lg:
fontFamily: Aeonik Pro
fontSize: 48px
fontWeight: 500
lineHeight: 1.21
letterSpacing: -0.48px
display-md:
fontFamily: Aeonik Pro
fontSize: 40px
fontWeight: 500
lineHeight: 1.2
letterSpacing: -0.4px
heading-lg:
fontFamily: Aeonik Pro
fontSize: 32px
fontWeight: 500
lineHeight: 1.19
letterSpacing: -0.32px
heading-md:
fontFamily: Aeonik Pro
fontSize: 24px
fontWeight: 500
lineHeight: 1.33
letterSpacing: 0
heading-sm:
fontFamily: Aeonik Pro
fontSize: 20px
fontWeight: 500
lineHeight: 1.4
letterSpacing: 0
body-lg:
fontFamily: Inter
fontSize: 18px
fontWeight: 400
lineHeight: 1.56
letterSpacing: -0.09px
body-md:
fontFamily: Inter
fontSize: 16px
fontWeight: 400
lineHeight: 1.5
letterSpacing: 0.24px
body-md-bold:
fontFamily: Inter
fontSize: 16px
fontWeight: 600
lineHeight: 1.5
letterSpacing: 0.16px
body-sm:
fontFamily: Inter
fontSize: 14px
fontWeight: 400
lineHeight: 1.43
button-lg:
fontFamily: Aeonik Pro
fontSize: 20px
fontWeight: 500
lineHeight: 1.4
button-md:
fontFamily: Inter
fontSize: 16px
fontWeight: 600
lineHeight: 1.5
letterSpacing: 0.24px
button-sm:
fontFamily: Inter
fontSize: 14px
fontWeight: 600
lineHeight: 1.43
caption:
fontFamily: Inter
fontSize: 13px
fontWeight: 400
lineHeight: 1.4
link-emph:
fontFamily: Inter
fontSize: 16px
fontWeight: 700
lineHeight: 1.5
letterSpacing: 0.24px
rounded:
none: 0px
sm: 8px
md: 12px
lg: 20px
xl: 28px
full: 9999px
spacing:
xxs: 4px
xs: 6px
sm: 8px
md: 14px
lg: 16px
xl: 24px
xxl: 32px
xxxl: 48px
block: 80px
section: 88px
band: 120px
components:
button-primary:
backgroundColor: "{colors.canvas-light}"
textColor: "{colors.canvas-dark}"
typography: "{typography.button-md}"
rounded: "{rounded.full}"
padding: 14px 28px
height: 48px
button-primary-pressed:
backgroundColor: "{colors.faint}"
textColor: "{colors.canvas-dark}"
typography: "{typography.button-md}"
rounded: "{rounded.full}"
button-dark:
backgroundColor: "{colors.canvas-dark}"
textColor: "{colors.on-dark}"
typography: "{typography.button-md}"
rounded: "{rounded.full}"
padding: 14px 28px
height: 48px
button-soft:
backgroundColor: "{colors.surface-soft}"
textColor: "{colors.ink}"
typography: "{typography.button-md}"
rounded: "{rounded.full}"
padding: 14px 28px
height: 48px
button-outline-light:
backgroundColor: "{colors.canvas-light}"
textColor: "{colors.ink}"
typography: "{typography.button-md}"
rounded: "{rounded.full}"
padding: 13px 27px
height: 48px
button-outline-dark:
backgroundColor: "{colors.canvas-dark}"
textColor: "{colors.on-dark}"
typography: "{typography.button-md}"
rounded: "{rounded.full}"
padding: 13px 27px
height: 48px
button-pill-sm:
backgroundColor: "{colors.surface-soft}"
textColor: "{colors.ink}"
typography: "{typography.button-sm}"
rounded: "{rounded.full}"
padding: 8px 16px
height: 36px
text-input:
backgroundColor: "{colors.canvas-light}"
textColor: "{colors.ink}"
typography: "{typography.body-md}"
rounded: "{rounded.md}"
padding: 14px 16px
height: 56px
hero-band-dark:
backgroundColor: "{colors.canvas-dark}"
textColor: "{colors.on-dark}"
typography: "{typography.display-xxl}"
rounded: "{rounded.none}"
padding: 88px 24px
hero-band-photo:
backgroundColor: "{colors.canvas-dark}"
textColor: "{colors.on-dark}"
typography: "{typography.display-xl}"
rounded: "{rounded.none}"
padding: 0
feature-card-light:
backgroundColor: "{colors.canvas-light}"
textColor: "{colors.ink}"
typography: "{typography.body-md}"
rounded: "{rounded.lg}"
padding: 32px
feature-card-dark:
backgroundColor: "{colors.surface-elevated}"
textColor: "{colors.on-dark}"
typography: "{typography.body-md}"
rounded: "{rounded.lg}"
padding: 32px
plan-card:
backgroundColor: "{colors.surface-elevated}"
textColor: "{colors.on-dark}"
typography: "{typography.body-md}"
rounded: "{rounded.lg}"
padding: 32px
plan-card-featured:
backgroundColor: "{colors.primary}"
textColor: "{colors.on-primary}"
typography: "{typography.body-md}"
rounded: "{rounded.lg}"
padding: 32px
product-mockup:
backgroundColor: "{colors.canvas-dark}"
textColor: "{colors.on-dark}"
rounded: "{rounded.xl}"
padding: 48px
download-tile:
backgroundColor: "{colors.surface-soft}"
textColor: "{colors.ink}"
typography: "{typography.body-sm}"
rounded: "{rounded.md}"
padding: 12px 20px
height: 56px
badge-tag:
backgroundColor: "{colors.surface-soft}"
textColor: "{colors.ink}"
typography: "{typography.caption}"
rounded: "{rounded.full}"
padding: 4px 12px
badge-feature:
backgroundColor: "{colors.primary}"
textColor: "{colors.on-primary}"
typography: "{typography.caption}"
rounded: "{rounded.full}"
padding: 4px 12px
nav-bar:
backgroundColor: "{colors.canvas-dark}"
textColor: "{colors.on-dark}"
typography: "{typography.button-md}"
rounded: "{rounded.none}"
height: 64px
sub-nav-pill:
backgroundColor: "{colors.surface-elevated}"
textColor: "{colors.on-dark}"
typography: "{typography.button-sm}"
rounded: "{rounded.full}"
padding: 8px 16px
footer:
backgroundColor: "{colors.canvas-dark}"
textColor: "{colors.on-dark-mute}"
typography: "{typography.body-sm}"
rounded: "{rounded.none}"
padding: 80px 24px
---
## Overview
Revolut's marketing canvas operates in a high-contrast two-mode system: a
**near-black storytelling canvas** (`{colors.canvas-dark}``#000000`)
that hosts hero bands, product mockups, and the planning section, alternating
with **white catalogue bands** (`{colors.canvas-light}``#ffffff`) that
host comparison tables, FAQ rows, and download tiles. The two modes switch
in full-bleed bands rather than soft transitions; sections slam against each
other to create the magazine-spread rhythm the brand is known for.
The display typography is **Aeonik Pro at weight 500**, used at sizes from
20px to 136px. The flagship hero ("Banking & Beyond", "Join the 70+ million
using Revolut") sits at 80136px with `lineHeight: 1.0` and tight negative
letter-spacing. Body type is **Inter** at weight 400 — open-source,
no-nonsense, paired with positive tracking (`0.24px`) on UI labels for
slightly more mechanical precision.
The brand accent is `{colors.primary}` (`#494fdf`) — a saturated cobalt
violet — but it appears scarcely on marketing surfaces. The actual primary
CTA on the hero is the **white pill on black** ("Choose your subscription"),
and the cobalt violet is reserved for featured plan cards, secondary CTAs in
white sections, and the brand glyph itself. A wide secondary palette of deep
teal, light-blue, deep-pink, light-green, warning orange, and yellow appears
inside product mockups and feature illustrations — never as button surfaces.
**Key Characteristics:**
- Two-mode canvas system — `{colors.canvas-dark}` (true black) for storytelling, `{colors.canvas-light}` (white) for browsing — switched in full-bleed bands.
- Display typography is **Aeonik Pro 500** at sizes 20136px with tight `lineHeight: 1.0` and large negative letter-spacing on display sizes.
- The actual primary CTA is `{component.button-primary}` — a **white pill with black text**, sitting on the dark canvas as the brightest pixel. Cobalt-violet `{colors.primary}` is reserved for featured plan cards and secondary CTAs.
- Eight saturated accent colours live inside product mockups and illustrations only, never as button surfaces — teal, light-blue, deep-pink, light-green, warning orange, yellow, brown, danger red.
- All buttons are pill-shaped (`{rounded.full}`); content cards use `{rounded.lg}` (20px); inputs and small chips use `{rounded.md}` (12px).
- Photography is product-led — phone mockups, card mockups, terminal mockups — shown full-bleed inside dark sections with no caption overlay.
## Colors
### Brand & Accent
- **Cobalt Violet** (`{colors.primary}``#494fdf`): the brand accent. Reserved for featured plan cards (`{component.plan-card-featured}`), the brand wordmark icon, and secondary CTAs in white-canvas regions.
- **Cobalt Bright** (`{colors.primary-bright}``#4f55f1`): a one-step-up bright variant used in inline link colour and accent-photo headers.
- **Cobalt Deep** (`{colors.primary-deep}``#3a40c4`): the active/pressed state of cobalt elements.
- **On-Primary** (`{colors.on-primary}``#ffffff`): label colour on top of `{colors.primary}` surfaces.
### Surface
- **Canvas Light** (`{colors.canvas-light}``#ffffff`): the white catalogue mode for FAQ, download tiles, comparison tables.
- **Canvas Dark** (`{colors.canvas-dark}``#000000`): the storytelling canvas — true black, never near-black.
- **Surface Soft** (`{colors.surface-soft}``#f4f4f4`): a subtle off-white used on download tiles, soft buttons, and inset card groups inside white bands.
- **Surface Card** (`{colors.surface-card}``#ffffff`): pure white card surface, used for feature cards in white-canvas regions.
- **Surface Deep** (`{colors.surface-deep}``#0a0a0a`): a one-step-up dark surface for inset cards inside black-canvas regions.
- **Surface Elevated** (`{colors.surface-elevated}``#16181a`): the planning-section card background — slightly luminous, lifts plan cards off the black canvas.
- **Hairline Light** (`{colors.hairline-light}``#e2e2e7`): 1px dividers inside white bands.
- **Hairline Dark** (`{colors.hairline-dark}``rgba(255,255,255,0.12)`): the corresponding low-contrast divider in dark regions.
- **Hairline Strong** (`{colors.hairline-strong}``#191c1f`): structural full-strength dividers and the outline of light cards.
### Text
- **Ink** (`{colors.ink}``#191c1f`): primary text colour. Notably warmer than pure black, paired with the white canvas for body legibility.
- **Body** (`{colors.body}``#1f2226`): long-form body where `{colors.ink}` would feel slightly too sharp.
- **Charcoal** (`{colors.charcoal}``#3a3d40`): captions, secondary nav.
- **Mute** (`{colors.mute}``#505a63`): supporting text.
- **Ash** (`{colors.ash}``#5c5e60`): tertiary text, footer copy.
- **Stone** (`{colors.stone}``#8d969e`): metadata, subtle captions.
- **Faint** (`{colors.faint}``#c9c9cd`): disabled foreground, hairline replacements.
- **On-Dark** (`{colors.on-dark}``#ffffff`): primary text on `{colors.canvas-dark}`.
- **On-Dark Mute** (`{colors.on-dark-mute}``rgba(255,255,255,0.72)`): secondary text in dark regions.
### Semantic
- **Accent Teal** (`{colors.accent-teal}``#00a87e`): used in product mockup illustrations.
- **Accent Light Blue** (`{colors.accent-light-blue}``#007bc2`): inline link colour in dark photo headers.
- **Accent Blue Link** (`{colors.accent-blue-link}``#376cd5`): default inline link colour on white surfaces.
- **Accent Light Green** (`{colors.accent-light-green}``#428619`): success / positive product callouts.
- **Accent Green Text** (`{colors.accent-green-text}``#006400`): inline success text.
- **Accent Yellow** (`{colors.accent-yellow}``#b09000`): caution / pending state in product mockups.
- **Accent Warning** (`{colors.accent-warning}``#ec7e00`): full-saturation orange used in warning illustrations.
- **Accent Pink** (`{colors.accent-pink}``#e61e49`): deep pink — used inside product photography and category iconography.
- **Accent Danger** (`{colors.accent-danger}``#e23b4a`): destructive / error state.
- **Accent Deep Red** (`{colors.accent-deep-red}``#8b0000`): inline error text.
- **Accent Brown** (`{colors.accent-brown}``#936d62`): a single warm-neutral used in metals tier card chrome.
- **Link** (`{colors.link}``#376cd5`): default inline link colour. Same as `{colors.accent-blue-link}`.
## Typography
### Font Family
Revolut ships a two-family stack:
- **Aeonik Pro** — proprietary humanist sans-serif used for all display sizes (20px+) at weight 500. Carries the brand's editorial confidence; tightens dramatically with negative letter-spacing at large sizes.
- **Inter** — open-source workhorse for body, button labels, captions, and metadata. Always at weight 400 or 600, with positive tracking (`0.160.24px`) on UI labels.
When Aeonik Pro cannot be licensed, **Inter Display**, **General Sans**, or **Söhne** are credible substitutes — all share the warm geometric character. Apply -1% letter-spacing on display sizes to match the original tightness.
### Hierarchy
| Token | Size | Weight | Line Height | Letter Spacing | Use |
|---|---|---|---|---|---|
| `{typography.display-xxl}` | 136px | 500 | 1.0 | -2.72px | The flagship hero ("Banking & Beyond"). One per page. |
| `{typography.display-xl}` | 80px | 500 | 1.0 | -0.8px | Section openers ("Join the 70+ million using Revolut"). |
| `{typography.display-lg}` | 48px | 500 | 1.21 | -0.48px | Sub-section titles. |
| `{typography.display-md}` | 40px | 500 | 1.2 | -0.4px | Feature card titles. |
| `{typography.heading-lg}` | 32px | 500 | 1.19 | -0.32px | Plan card titles. |
| `{typography.heading-md}` | 24px | 500 | 1.33 | 0 | Section sub-titles. |
| `{typography.heading-sm}` | 20px | 500 | 1.4 | 0 | List headers, prominent labels. |
| `{typography.body-lg}` | 18px | 400 | 1.56 | -0.09px | Marketing prose. |
| `{typography.body-md}` | 16px | 400 | 1.5 | 0.24px | Default body. |
| `{typography.body-md-bold}` | 16px | 600 | 1.5 | 0.16px | Emphatic body. |
| `{typography.body-sm}` | 14px | 400 | 1.43 | 0 | Captions, metadata. |
| `{typography.button-lg}` | 20px | 500 | 1.4 | 0 | Hero CTAs (Aeonik Pro). |
| `{typography.button-md}` | 16px | 600 | 1.5 | 0.24px | Default button label. |
| `{typography.button-sm}` | 14px | 600 | 1.43 | 0 | Pill chips, sub-nav. |
| `{typography.caption}` | 13px | 400 | 1.4 | 0 | Footer disclosure, regulatory text. |
| `{typography.link-emph}` | 16px | 700 | 1.5 | 0.24px | Emphatic inline link in dark mode. |
### Principles
- Display sizes always run at weight 500 with `lineHeight: 1.0` (or 1.191.21 below 48px). The negative letter-spacing scales with size — bigger types tighten more.
- Body Inter sits at weight 400 with positive tracking (`0.24px`) — the small spacing nudge makes UI labels feel slightly mechanical, fitting fintech precision.
- Hero CTAs use the Aeonik Pro `{typography.button-lg}` variant; everything below the hero uses the Inter `{typography.button-md}`.
- Inline links inside dark photo regions step up to weight 700 (`{typography.link-emph}`) so they hold contrast against the canvas without using the cobalt accent.
### Note on Font Substitutes
When Aeonik Pro is unavailable, clamp display `lineHeight` to 1.0 explicitly and apply -1% letter-spacing on display sizes. Inter Display, General Sans, or Söhne will read closest to the original. Inter is open-source and should be used directly.
## Layout
### Spacing System
- **Base unit**: 4px, with the working scale on multiples of 4 / 8 / 16.
- **Tokens**: `{spacing.xxs}` 4px · `{spacing.xs}` 6px · `{spacing.sm}` 8px · `{spacing.md}` 14px · `{spacing.lg}` 16px · `{spacing.xl}` 24px · `{spacing.xxl}` 32px · `{spacing.xxxl}` 48px · `{spacing.block}` 80px · `{spacing.section}` 88px · `{spacing.band}` 120px.
- Section padding: `{spacing.section}` (88px) vertical between bands; `{spacing.band}` (120px) on the hero band and the closing planning section.
- Card internal padding: `{spacing.xxl}` (32px) on `{component.feature-card-light}`, `{component.plan-card}`, `{component.feature-card-dark}`.
### Grid & Container
- **Max content width** ≈ 1200px on body sections; hero bands run full-bleed.
- **Plan grid**: 4-up plan cards on the home page, stacking 2-up at tablet and 1-up at small mobile.
- **Feature grid**: 3-up at desktop, 2-up at tablet, 1-up at mobile.
- **Product mockup bands**: a single full-width hero photo of a phone or card mockup, no surrounding chrome — the asset itself is the section.
### Whitespace Philosophy
- Whitespace is generous and editorial — sections breathe at 88120px so display headlines have room to register at 80136px without feeling cramped.
- Inside cards, padding stays at 32px so feature copy and plan tiers have a consistent rhythm.
- Hairline `{colors.hairline-light}` dividers replace shadow on white surfaces; `{colors.hairline-dark}` carries the corresponding role in dark regions.
## Elevation & Depth
| Level | Treatment | Use |
|---|---|---|
| 0 — flat | No shadow, no border | Default canvas bands (light or dark), full-bleed hero. |
| 1 — surface card | `{colors.surface-card}` (white) on `{colors.surface-soft}` band | Feature cards inside light bands. |
| 2 — surface elevated dark | `{colors.surface-elevated}` (`#16181a`) on `{colors.canvas-dark}` | Plan cards inside the planning section. |
| 3 — featured surface | `{colors.primary}` on `{colors.canvas-dark}` | Featured plan card (cobalt violet inversion). |
| 4 — product mockup | Full-bleed photo asset | Hero phone / card / terminal mockup bands. |
The system has **no traditional drop-shadow language**. Surfaces register depth via colour-blocking (light → dark band switches) and surface-luminance shifts (`{colors.canvas-dark}``{colors.surface-elevated}`). Photography mockups carry their own depth from the asset itself.
### Decorative Depth
- **Product mockup hero bands** — the home page features a phone mockup full-bleed against `{colors.canvas-dark}`, with the device's own glow providing the only atmospheric depth. No additional gradients, no shadows.
- **Featured plan card** — the cobalt-violet `{component.plan-card-featured}` sits inside the otherwise dark planning grid as a single saturated colour block, marking the recommended tier visually.
- **Card metals tier** — the brand uses `{colors.accent-brown}` and a deep gradient on metals card mockups to signal premium without resorting to gold-on-black metallic effects.
## Shapes
### Border Radius Scale
| Token | Value | Use |
|---|---|---|
| `{rounded.none}` | 0px | Hero bands, full-bleed sections, footer. |
| `{rounded.sm}` | 8px | Inline tags, small chips. |
| `{rounded.md}` | 12px | Form inputs, download tiles. |
| `{rounded.lg}` | 20px | Feature cards, plan cards. |
| `{rounded.xl}` | 28px | Product mockup containers. |
| `{rounded.full}` | 9999px | Buttons, pills, badges, tabs. |
### Photography Geometry
- Phone mockups: 9:19.5 (vertical) with `{rounded.xl}` corners on the device chrome.
- Card mockups: 1.586:1 (credit-card aspect) with `{rounded.lg}` corners.
- Terminal/POS mockups: 4:3 with `{rounded.xl}` corners and substantial padding around the device.
- Lifestyle photography (rare): 16:9 with `{rounded.lg}` corners.
## Components
### Buttons
**`button-primary`** — white CTA on dark
- Background `{colors.canvas-light}`, label `{colors.canvas-dark}`, type `{typography.button-md}`, padding `14px 28px`, `rounded: {rounded.full}`, height 48px.
- The brand's primary CTA, used on every dark hero band ("Choose your subscription", "Get started").
- Pressed state lives in `button-primary-pressed` (background `{colors.faint}`).
**`button-dark`** — dark CTA on light
- Background `{colors.canvas-dark}`, label `{colors.on-dark}`, type `{typography.button-md}`, `rounded: {rounded.full}`.
- The reverse-canvas equivalent of `{component.button-primary}` — used inside white catalogue bands.
**`button-soft`** — soft surface CTA
- Background `{colors.surface-soft}`, label `{colors.ink}`, type `{typography.button-md}`, `rounded: {rounded.full}`.
- Tertiary action in white-canvas regions ("Learn more", "View FAQs").
**`button-outline-light`** — outlined CTA on light
- Background `{colors.canvas-light}`, label `{colors.ink}`, 1px solid `{colors.hairline-strong}`, type `{typography.button-md}`, `rounded: {rounded.full}`.
- Secondary action when paired with `{component.button-dark}`.
**`button-outline-dark`** — outlined CTA on dark
- Background `{colors.canvas-dark}`, label `{colors.on-dark}`, 1px solid `{colors.on-dark}`, type `{typography.button-md}`, `rounded: {rounded.full}`, padding `13px 27px`, height 48px.
- Dark-canvas counterpart of `{component.button-outline-light}`; used inside dark hero bands as a tertiary action when paired with `{component.button-primary}`.
**`button-pill-sm`** — small pill chip
- Background `{colors.surface-soft}`, label `{colors.ink}`, type `{typography.button-sm}`, `rounded: {rounded.full}`, padding `8px 16px`, height 36px.
- Sub-nav chips, filter pills.
### Cards & Containers
**`hero-band-dark`** — full-bleed dark hero
- Background `{colors.canvas-dark}`, text `{colors.on-dark}`, type `{typography.display-xxl}` for the title, padding `{spacing.section}` (88px) vertical, `rounded: {rounded.none}`.
- Used only on the home page hero band.
**`hero-band-photo`** — photo-led hero
- Background `{colors.canvas-dark}` with full-bleed product photography, text `{colors.on-dark}`, type `{typography.display-xl}`, `rounded: {rounded.none}`.
- Used on product pages — phone or card mockup as the full-band canvas.
**`feature-card-light`** — feature card on white
- Background `{colors.surface-card}`, text `{colors.ink}`, 1px solid `{colors.hairline-light}`, type `{typography.body-md}`, `rounded: {rounded.lg}`, padding `{spacing.xxl}` (32px).
- Used in white catalogue bands for feature comparisons.
**`feature-card-dark`** — feature card on dark
- Background `{colors.surface-elevated}`, text `{colors.on-dark}`, type `{typography.body-md}`, `rounded: {rounded.lg}`, padding `{spacing.xxl}`.
- Used inside dark storytelling sections.
**`plan-card`** — subscription plan card
- Background `{colors.surface-elevated}`, text `{colors.on-dark}`, type `{typography.body-md}`, `rounded: {rounded.lg}`, padding `{spacing.xxl}` (32px).
- Plan name in `{typography.heading-lg}` ("Standard", "Plus", "Premium", "Metal", "Ultra").
**`plan-card-featured`** — featured plan card
- Background `{colors.primary}`, text `{colors.on-primary}`, type `{typography.body-md}`, `rounded: {rounded.lg}`, padding `{spacing.xxl}`.
- Cobalt-violet inversion of `{component.plan-card}` — used on the recommended tier.
**`product-mockup`** — full-bleed product asset
- Background `{colors.canvas-dark}`, the asset itself fills the band, `rounded: {rounded.xl}` on the device chrome.
- Phone, card, and terminal mockups — no caption overlay, no surrounding chrome.
**`download-tile`** — app store download tile
- Background `{colors.surface-soft}`, text `{colors.ink}`, type `{typography.body-sm}`, `rounded: {rounded.md}`, padding `12px 20px`, height 56px.
- App Store + Google Play download buttons, side-by-side.
### Inputs & Forms
**`text-input`** — default input
- Background `{colors.canvas-light}`, text `{colors.ink}`, type `{typography.body-md}`, 1px solid `{colors.hairline-light}`, `rounded: {rounded.md}`, padding `14px 16px`, height 56px.
- Generous height for fintech accessibility — comfortably exceeds WCAG AAA touch target.
### Navigation
**`nav-bar`** — top nav (desktop)
- Background `{colors.canvas-dark}`, text `{colors.on-dark}`, type `{typography.button-md}`, height 64px.
- Left: wordmark logo. Centre: top-level nav ("Personal", "Business", "Company"). Right: language switcher + "Log in" + `{component.button-primary}`.
**`nav-bar`** (mobile)
- Same height 64px, collapses centre nav into a hamburger icon. Logo stays left, sign-in CTA stays right.
**`sub-nav-pill`** — sub-nav chip
- Pill chips set in a horizontal row inside dark sections (e.g. "Personal", "Business", "Premium"), `{component.sub-nav-pill}` styling.
### Signature Components
**`badge-tag`** — neutral tag
- Background `{colors.surface-soft}`, text `{colors.ink}`, type `{typography.caption}`, `rounded: {rounded.full}`, padding `4px 12px`.
- Inline tags inside feature cards.
**`badge-feature`** — feature highlight badge
- Background `{colors.primary}`, text `{colors.on-primary}`, type `{typography.caption}`, `rounded: {rounded.full}`, padding `4px 12px`.
- "New", "Most popular" badges anchored on plan cards.
**`footer`** — global footer
- Background `{colors.canvas-dark}`, text `{colors.on-dark-mute}`, type `{typography.body-sm}`, `rounded: {rounded.none}`, padding `80px 24px`.
- Multi-column quick-links grid above a copyright + regulatory disclosure block separated by `{colors.divider-soft}`.
## Do's and Don'ts
### Do
- Switch full bands between `{colors.canvas-dark}` (storytelling) and `{colors.canvas-light}` (catalogue). The two-mode rhythm is core.
- Use `{component.button-primary}` (white pill on dark) as the primary CTA on every dark hero band. It's the brand's loudest action.
- Reserve `{colors.primary}` for the featured plan card and the brand wordmark — the cobalt should feel like a deliberate stamp, not a colour theme.
- Set hero headlines in **Aeonik Pro 500** at 80136px with `lineHeight: 1.0` and large negative letter-spacing.
- Use **Inter** for body, button labels, captions — never substitute Aeonik Pro for body type.
- Apply `{rounded.full}` to every button and pill; `{rounded.lg}` (20px) to feature and plan cards; `{rounded.md}` (12px) to inputs.
- Show product mockups full-bleed inside dark sections — the asset IS the section.
- Use the wide accent palette (`{colors.accent-teal}`, `{colors.accent-pink}`, `{colors.accent-light-green}`, etc.) inside product illustrations and iconography only.
### Don't
- Don't use accent colours (`{colors.accent-teal}`, `{colors.accent-pink}`, etc.) as button surfaces. They live inside illustrations only.
- Don't use a near-black canvas. The brand is `#000000`, not `#0a0a0a`.
- Don't pair white text with cobalt violet inside body content — `{colors.primary}` is for the featured plan card surface, not large prose.
- Don't add drop shadows on cards. Elevation is canvas + surface-luminance shifts.
- Don't introduce a secondary brand colour. Cobalt violet is the only brand stamp.
- Don't loosen Aeonik Pro `lineHeight` past 1.0 on display sizes. Tight stacking is structural.
- Don't bump body Inter to weight 500. Use 400 (default) or 600 (emphatic) — never the in-between.
- Don't pair `{colors.canvas-dark}` with another dark surface beyond `{colors.surface-elevated}`. The surface ladder has only two dark steps.
## Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Desktop XL | ≥ 1440px | 4-up plan grid, full-bleed product mockup bands, max content 1200. |
| Desktop | 12801439px | Container shrinks; xl side padding. |
| Tablet Large | 10241279px | Plan grid 4-up; feature grid 3-up. |
| Tablet | 7681023px | Plan grid 2-up; feature grid 2-up. |
| Mobile Large | 426767px | Plan grid 1-up; feature grid 1-up; nav collapses to hamburger; hero `display-xxl` clamps to 64px. |
| Mobile | ≤ 425px | All grids 1-up; hero clamps to 48px; section padding `{spacing.section}` collapses to 64px. |
### Touch Targets
- All buttons ship at minimum 48px tall — comfortably exceeds WCAG AAA (44px). Default `{component.button-primary}` is 48px.
- `{component.text-input}` is 56px tall — fintech-grade accessibility.
- `{component.button-pill-sm}` (36px) is bumped to 44px on mobile via padding adjustment.
### Collapsing Strategy
- Top-level nav collapses to hamburger at < 1024px; the wordmark and `{component.button-primary}` stay anchored.
- Hero `{typography.display-xxl}` clamps: 136px 80px 64px 48px across the breakpoint ladder.
- Plan grid steps from 4-up to 2-up at < 1024px to 1-up at < 768px.
- Product mockup bands maintain full-bleed at every breakpoint; the asset crops inward rather than letterboxing.
- Sub-nav pills convert from a wrap row to a horizontal scroll-rail at < 768px.
### Image Behavior
- Phone and card mockups are served at 1.5× and 2× DPR; below 768px the system swaps to a smaller hero crop.
- Product photography retains its own atmospheric lighting at every breakpoint no responsive variant assets.
## Iteration Guide
1. Focus on ONE component at a time. Most surfaces share the `{colors.canvas-dark}` / `{colors.canvas-light}` pair with `{rounded.full}` for buttons and `{rounded.lg}` for cards.
2. Reference component names and tokens directly (`{colors.primary}`, `{component.plan-card-featured}`, `{rounded.lg}`) do not paraphrase.
3. Run `npx @google/design.md lint DESIGN.md` after edits; orphaned-tokens warnings will catch unused entries.
4. Add new variants as separate entries (`-pressed`, `-featured`, `-disabled`) do not bury them in prose.
5. Default body type to `{typography.body-md}` (Inter 400 with positive tracking); reach for `{typography.body-md-bold}` only on emphasis.
6. Keep `{colors.primary}` scarce if more than one cobalt-violet element appears per viewport, ask whether one should drop to `{component.plan-card}` (`{colors.surface-elevated}`) instead.
## Known Gaps
- Pressed/active visual states are documented for `button-primary-pressed` only; other components rely on focus-ring (browser default) for interactive feedback.
- Logged-in app surfaces (transactions, transfers, account settings) are out of scope only the public marketing canvas is documented.
- The wide accent palette (`{colors.accent-teal}` through `{colors.accent-brown}`) is captured from the extracted token set, but exact usage inside product illustrations varies per market and product line; document per-illustration rather than as system buttons.
- Mobile-app screenshot art direction (phone bezels, status bars) is product-photography territory and not standardised as design tokens.