--- version: alpha name: HashiCorp description: "An enterprise-infrastructure marketing canvas built around a near-black ground (#000000) and a system of per-product accent colors — Terraform purple, Vault yellow, Consul pink, Waypoint cyan, Vagrant blue — that act as identity tokens rather than decorative palette. Display type is hashicorpSans set in 600/700 with tight 1.17–1.21 line-heights; body type runs the same family at 500 weight with relaxed 1.50–1.71 line-heights. Cards live as charcoal surfaces with 1px translucent gray borders; product showcase cards lift into per-product chromatic gradients. The system reads as confident, technical, and intentionally multi-product — every section quietly signals which HashiCorp tool it represents." colors: primary: "#000000" on-primary: "#ffffff" accent-blue: "#2b89ff" ink: "#ffffff" ink-muted: "#b2b6bd" ink-subtle: "#656a76" canvas: "#000000" surface-1: "#15181e" surface-2: "#1f232b" surface-3: "#3b3d45" hairline: "#3b3d45" hairline-soft: "#252830" inverse-canvas: "#ffffff" inverse-ink: "#000000" product-terraform: "#7b42bc" product-terraform-bright: "#911ced" product-vault: "#ffcf25" product-consul: "#e62b1e" product-waypoint: "#14c6cb" product-waypoint-deep: "#12b6bb" product-vagrant: "#1868f2" product-nomad: "#00ca8e" product-boundary: "#f24c53" amber-100: "#fbeabf" amber-200: "#bb5a00" blue-7: "#101a59" semantic-success: "#00ca8e" semantic-warning: "#ffcf25" semantic-error: "#e62b1e" semantic-visited: "#a737ff" typography: display-xl: fontFamily: hashicorpSans fontSize: 80px fontWeight: 700 lineHeight: 1.17 letterSpacing: -2.5px display-lg: fontFamily: hashicorpSans fontSize: 56px fontWeight: 700 lineHeight: 1.18 letterSpacing: -1.6px display-md: fontFamily: hashicorpSans fontSize: 40px fontWeight: 600 lineHeight: 1.19 letterSpacing: -1.0px headline: fontFamily: hashicorpSans fontSize: 28px fontWeight: 600 lineHeight: 1.21 letterSpacing: -0.6px card-title: fontFamily: hashicorpSans fontSize: 22px fontWeight: 600 lineHeight: 1.18 letterSpacing: -0.4px subhead: fontFamily: hashicorpSans fontSize: 20px fontWeight: 600 lineHeight: 1.35 letterSpacing: -0.2px body-lg: fontFamily: hashicorpSans fontSize: 18px fontWeight: 500 lineHeight: 1.69 letterSpacing: 0 body: fontFamily: hashicorpSans fontSize: 16px fontWeight: 500 lineHeight: 1.50 letterSpacing: 0 body-sm: fontFamily: hashicorpSans fontSize: 14px fontWeight: 500 lineHeight: 1.71 letterSpacing: 0 caption: fontFamily: hashicorpSans fontSize: 13px fontWeight: 500 lineHeight: 1.38 letterSpacing: 0.2px button: fontFamily: hashicorpSans fontSize: 14px fontWeight: 600 lineHeight: 1.29 letterSpacing: 0 eyebrow: fontFamily: hashicorpSans fontSize: 12px fontWeight: 600 lineHeight: 1.23 letterSpacing: 0.6px rounded: xs: 4px sm: 6px md: 8px lg: 12px xl: 16px xxl: 24px pill: 9999px full: 9999px spacing: hair: 1px xxs: 4px xs: 8px sm: 12px md: 16px lg: 24px xl: 32px xxl: 48px section: 96px components: button-primary: backgroundColor: "{colors.inverse-canvas}" textColor: "{colors.inverse-ink}" typography: "{typography.button}" rounded: "{rounded.md}" padding: 10px 18px button-primary-pressed: backgroundColor: "{colors.inverse-canvas}" textColor: "{colors.inverse-ink}" typography: "{typography.button}" rounded: "{rounded.md}" button-secondary: backgroundColor: "{colors.surface-2}" textColor: "{colors.ink}" typography: "{typography.button}" rounded: "{rounded.md}" padding: 10px 18px button-tertiary: backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" typography: "{typography.button}" rounded: "{rounded.md}" padding: 10px 18px button-product-terraform: backgroundColor: "{colors.product-terraform}" textColor: "{colors.ink}" typography: "{typography.button}" rounded: "{rounded.md}" padding: 10px 18px button-product-vault: backgroundColor: "{colors.product-vault}" textColor: "{colors.inverse-ink}" typography: "{typography.button}" rounded: "{rounded.md}" padding: 10px 18px button-product-waypoint: backgroundColor: "{colors.product-waypoint}" textColor: "{colors.inverse-ink}" typography: "{typography.button}" rounded: "{rounded.md}" padding: 10px 18px product-card: backgroundColor: "{colors.surface-1}" textColor: "{colors.ink}" typography: "{typography.body}" rounded: "{rounded.lg}" padding: 24px product-card-terraform: backgroundColor: "{colors.product-terraform}" textColor: "{colors.ink}" typography: "{typography.body}" rounded: "{rounded.lg}" padding: 24px product-card-vault: backgroundColor: "{colors.product-vault}" textColor: "{colors.inverse-ink}" typography: "{typography.body}" rounded: "{rounded.lg}" padding: 24px product-card-waypoint: backgroundColor: "{colors.product-waypoint}" textColor: "{colors.inverse-ink}" typography: "{typography.body}" rounded: "{rounded.lg}" padding: 24px feature-card: backgroundColor: "{colors.surface-1}" textColor: "{colors.ink}" typography: "{typography.body}" rounded: "{rounded.lg}" padding: 24px pricing-card: backgroundColor: "{colors.surface-1}" textColor: "{colors.ink}" typography: "{typography.body}" rounded: "{rounded.lg}" padding: 32px pricing-card-featured: backgroundColor: "{colors.surface-2}" textColor: "{colors.ink}" typography: "{typography.body}" rounded: "{rounded.lg}" padding: 32px resource-card: backgroundColor: "{colors.surface-1}" textColor: "{colors.ink}" typography: "{typography.body-sm}" rounded: "{rounded.lg}" padding: 16px text-input: backgroundColor: "{colors.surface-1}" textColor: "{colors.ink}" typography: "{typography.body}" rounded: "{rounded.md}" padding: 10px 14px text-input-focused: backgroundColor: "{colors.surface-1}" textColor: "{colors.ink}" typography: "{typography.body}" rounded: "{rounded.md}" padding: 10px 14px product-pill: backgroundColor: "{colors.surface-1}" textColor: "{colors.ink-muted}" typography: "{typography.caption}" rounded: "{rounded.pill}" padding: 4px 10px top-nav: backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" typography: "{typography.body-sm}" rounded: "{rounded.xs}" height: 64px comparison-row: backgroundColor: "{colors.canvas}" textColor: "{colors.ink-muted}" typography: "{typography.body-sm}" rounded: "{rounded.xs}" cta-banner: backgroundColor: "{colors.surface-1}" textColor: "{colors.ink}" typography: "{typography.subhead}" rounded: "{rounded.xxl}" padding: 48px footer: backgroundColor: "{colors.canvas}" textColor: "{colors.ink-muted}" typography: "{typography.caption}" rounded: "{rounded.xs}" padding: 64px 32px --- ## Overview HashiCorp's marketing canvas is a near-black ground that serves a multi-product portfolio without ever feeling generic. The dominant surface is `{colors.canvas}` (pure black) layered with `{colors.surface-1}` charcoal cards and 1px translucent gray hairlines. The chrome is monochrome — white pill-rounded buttons (`{components.button-primary}`), white type, gray secondary type — but the system is held together by a **palette of per-product accent colors** that signal which HashiCorp tool a given section belongs to: Terraform purple, Vault yellow, Consul red, Waypoint cyan, Vagrant blue, Nomad green, Boundary coral. Display type is **hashicorpSans** at weights 600/700 with tight line-heights (1.17–1.21); body type is the same family at 500 weight with deliberately relaxed line-heights (1.50–1.71) — the contrast feels editorial, not enterprise-templated. CTAs use small `{rounded.md}` 8px corners rather than pills, which keeps the system reading as developer-facing rather than consumer-y. The signature device is the **product-card** family — each HashiCorp product gets its own colored card variant on the home and infrastructure pages, lifting Terraform into a violet ground, Vault into yellow, Waypoint into cyan. These aren't decorative gradients — they're identity surfaces. A reader scrolling the page can tell which product a section is about from the corner of their eye. **Key Characteristics:** - Black-canvas marketing system: `{colors.canvas}` is the surface for hero, body, pricing, comparison tables, and footer alike. - **Per-product color identity**: Terraform `{colors.product-terraform}`, Vault `{colors.product-vault}`, Waypoint `{colors.product-waypoint}`, Vagrant `{colors.product-vagrant}`, Consul `{colors.product-consul}`, Nomad `{colors.product-nomad}`, Boundary `{colors.product-boundary}` — each with its own button + card variant. - Display headlines run hashicorpSans 600/700 with line-height 1.17–1.21 (tight); body runs the same family at 500 with 1.50–1.71 (relaxed) — the proportional gap is the brand's voice. - CTA shape is `{rounded.md}` 8px — not a pill — keeping the system reading as developer-tool rather than consumer-app. - Charcoal surface lift (canvas → surface-1 → surface-2) instead of shadow-driven elevation. - 1px translucent gray hairlines (`rgba(178,182,189,0.1)`) define cards and dividers — the borders are felt more than seen. - Eyebrow typography (12–13px, 600 weight, 0.6px positive tracking, uppercase) marks every section as a category label. ## Colors > Source pages: hashicorp.com/en (home), /en/infrastructure-cloud, /en/products/terraform, /en/pricing, /en/resources?contentType=PDF. ### Brand & Accent - **Black** ({colors.primary}): The system primary surface. Canvas, footer, comparison tables, hero — all black. - **White** ({colors.on-primary}): Inverse text on black; canvas of `button-primary`. - **Accent Blue** ({colors.accent-blue}): Hyperlinks across the marketing surface. - **Visited Purple** ({colors.semantic-visited}): Visited-link state. ### Surface - **Canvas** ({colors.canvas}): Default page background. - **Surface 1** ({colors.surface-1}): Charcoal one step above canvas — feature cards, pricing cards, resource tiles. - **Surface 2** ({colors.surface-2}): Two steps above — featured pricing card, secondary buttons, hovered product chrome. - **Surface 3** ({colors.surface-3}): Three steps above — small chips, badges, sub-nav backgrounds. - **Hairline** ({colors.hairline}): 1px borders on cards and dividers. - **Hairline Soft** ({colors.hairline-soft}): Subtler dividers — comparison-table rows. - **Inverse Canvas** ({colors.inverse-canvas}): Pure white — used as the surface of `button-primary` only. ### Text - **Ink** ({colors.ink}): All headline and emphasized body type — pure white. - **Ink Muted** ({colors.ink-muted}): Secondary type at #b2b6bd — meta info, footer columns. - **Ink Subtle** ({colors.ink-subtle}): Tertiary type at #656a76 — form helper text, timestamps, footnotes. ### Per-Product Identity (signature) HashiCorp's marketing isn't held together by a single accent color — it's held together by a system of product-specific accents, each used to mark which tool a section represents. - **Terraform Purple** ({colors.product-terraform}): Terraform sections, terraform CTAs, the violet 3D cube on the home hero. - **Terraform Bright** ({colors.product-terraform-bright}): Saturated highlight — link emphasis on Terraform pages. - **Vault Yellow** ({colors.product-vault}): Vault sections and CTAs. - **Consul Red** ({colors.product-consul}): Consul sections. - **Waypoint Cyan** ({colors.product-waypoint}): Waypoint sections, deep variant `{colors.product-waypoint-deep}` for hover/active. - **Vagrant Blue** ({colors.product-vagrant}): Vagrant sections. - **Nomad Green** ({colors.product-nomad}): Nomad sections. - **Boundary Coral** ({colors.product-boundary}): Boundary sections. ### Semantic - **Success** ({colors.semantic-success}): Positive states (also reused as Nomad green). - **Warning** ({colors.semantic-warning}): Warning states (also Vault yellow). - **Error** ({colors.semantic-error}): Error states (also Consul red). - **Amber 100** ({colors.amber-100}): Soft warm highlight — extracted but used sparingly. - **Amber 200** ({colors.amber-200}): Saturated amber for caution badges. - **Blue 7** ({colors.blue-7}): Deep navy used in unified-core gradients. ## Typography ### Font Family - **hashicorpSans** — HashiCorp's proprietary marketing typeface. Geometric, clean, slightly humanist. Fallback stack `__hashicorpSans_Fallback_96f0ca` (system font), then `-apple-system, BlinkMacSystemFont, Segoe UI, helvetica, arial`. The same family carries display, body, button, and caption — no separate display + body pairing. Hierarchy is carried by weight (500 body / 600 emphasis / 700 display) and by a deliberate line-height contrast (tight on display, relaxed on body). ### Hierarchy | Token | Size | Weight | Line Height | Letter Spacing | Use | |---|---|---|---|---|---| | `{typography.display-xl}` | 80px | 700 | 1.17 | -2.5px | Largest hero headline | | `{typography.display-lg}` | 56px | 700 | 1.18 | -1.6px | Section opener headlines | | `{typography.display-md}` | 40px | 600 | 1.19 | -1.0px | Sub-section headlines | | `{typography.headline}` | 28px | 600 | 1.21 | -0.6px | Pricing tier titles, CTA banner heading | | `{typography.card-title}` | 22px | 600 | 1.18 | -0.4px | Feature card title | | `{typography.subhead}` | 20px | 600 | 1.35 | -0.2px | Long-form intro paragraphs | | `{typography.body-lg}` | 18px | 500 | 1.69 | 0 | Hero subhead, lead body | | `{typography.body}` | 16px | 500 | 1.50 | 0 | Default body | | `{typography.body-sm}` | 14px | 500 | 1.71 | 0 | Card body, footer columns | | `{typography.caption}` | 13px | 500 | 1.38 | 0.2px | Meta, comparison cell labels | | `{typography.button}` | 14px | 600 | 1.29 | 0 | Pill / square CTA buttons | | `{typography.eyebrow}` | 12px | 600 | 1.23 | 0.6px | Uppercase section eyebrows | ### Principles - **Tight on display, relaxed on body.** Display sits at line-height 1.17–1.21; body lifts to 1.50–1.71. The size + line-height contrast carries hierarchy. - **Weight hierarchy is small.** 500 body / 600 emphasis / 700 display. No light / black extremes — the brand reads as engineered. - **Eyebrow positive-tracked uppercase 12px is the section header.** Every meaningful section has one above the headline. - **No mono.** Despite being a developer-tools brand, the marketing surface uses no monospace face — code voice is reserved for in-product surfaces. ### Note on Font Substitutes If implementing without hashicorpSans, suitable open-source substitutes include **Inter** (closest geometric character set), **Geist Sans**, or **IBM Plex Sans**. Inter at weights 500 / 600 / 700 closely approximates hashicorpSans's proportions; expect to manually adjust line-heights down by ~0.02 to match. ## Layout ### Spacing System - **Base unit**: 8px (the primary increments are 4 / 8 / 12 / 16 / 24 / 32 / 48). - **Tokens (front matter)**: `{spacing.hair}` 1px · `{spacing.xxs}` 4px · `{spacing.xs}` 8px · `{spacing.sm}` 12px · `{spacing.md}` 16px · `{spacing.lg}` 24px · `{spacing.xl}` 32px · `{spacing.xxl}` 48px · `{spacing.section}` 96px. - Card interior padding: `{spacing.lg}` 24px on product cards; `{spacing.xl}` 32px on pricing cards; `{spacing.xxl}` 48px on CTA banners. - Button padding: 10px vertical · 18px horizontal on `{components.button-primary}`. - Universal rhythm constant: `{spacing.section}` (96px) vertical gap between major sections. ### Grid & Container - Max content width sits around 1280px with side gutters scaling from `{spacing.xxl}` on desktop down to `{spacing.lg}` on mobile. - Product card grids are 3-up on desktop, 2-up at tablet, 1-up on mobile. - Pricing tier grid is 3-up across desktop; comparison table beneath uses fixed-width left column. - Resource directory (PDF library) uses 4-up dense thumbnail grid. ### Whitespace Philosophy The dark canvas IS the whitespace. Sections separate by surface lift (canvas → surface-1) rather than by gaps in white. Within a section, generous `{spacing.xl}` 32px gaps separate cards; `{spacing.lg}` 24px separates rows. ## Elevation & Depth | Level | Treatment | Use | |---|---|---| | 0 (flat) | No shadow, no border | Canvas-mounted display type, hero, footer | | 1 (charcoal lift) | `{colors.surface-1}` background + 1px `rgba(178,182,189,0.1)` border | Default cards, resource tiles, pricing cards | | 2 (surface-2 lift) | `{colors.surface-2}` background + 1px `{colors.hairline}` border | Featured pricing card, hovered cards, sub-nav | | 3 (product chromatic) | Per-product accent color background — Terraform purple, Vault yellow, Waypoint cyan | Product showcase cards | The product chromatic level isn't a "modal lift" — it's an identity device. A Terraform card sits at the same z-plane as a feature-card; the difference is meaning, not depth. ### Decorative Depth - **3D product visuals** — isometric purple cubes (Terraform), translucent yellow safes (Vault), and similar product-tinted illustrations sit in the right column of hero sections. - **1px translucent gray hairlines** are the dominant edge — borders are visible without competing. - **No drop shadows on dark.** Cards lift via surface change, never shadow. ## Shapes ### Border Radius Scale | Token | Value | Use | |---|---|---| | `{rounded.xs}` | 4px | Small chips / badges | | `{rounded.sm}` | 6px | Inline tag | | `{rounded.md}` | 8px | All CTA buttons, form inputs, list items | | `{rounded.lg}` | 12px | Feature cards, product cards, pricing cards | | `{rounded.xl}` | 16px | Large illustrative tiles | | `{rounded.xxl}` | 24px | CTA banner panels | | `{rounded.pill}` | 9999px | Eyebrow-style product pills (small chips) | | `{rounded.full}` | 9999px | Avatar circles (rare on marketing) | ### Photography & Illustration Geometry - Product 3D illustrations use full-bleed within their container — no rounded inner mask. - Logo chips in the customer marquee sit on `{rounded.sm}` 6px tiles with 1px hairline. - Resource thumbnails use `{rounded.lg}` 12px corners. ## Components ### Buttons **`button-primary`** — White rounded-rect CTA. Used as primary CTA on all pages. - Background `{colors.inverse-canvas}`, text `{colors.inverse-ink}`, type `{typography.button}`, padding 10px 18px, rounded `{rounded.md}`. - Pressed state lives in `button-primary-pressed`. **`button-secondary`** — Charcoal rounded-rect. Secondary CTA, "Read docs" / "Talk to sales". - Background `{colors.surface-2}`, text `{colors.ink}`, type `{typography.button}`, rounded `{rounded.md}`, padding 10px 18px. **`button-tertiary`** — Bare ghost button on canvas with text-only treatment. - Background `{colors.canvas}`, text `{colors.ink}`, type `{typography.button}`, rounded `{rounded.md}`, padding 10px 18px. **`button-product-terraform`** — Terraform-tinted CTA on Terraform pages. - Background `{colors.product-terraform}`, text `{colors.ink}`, type `{typography.button}`, rounded `{rounded.md}`, padding 10px 18px. **`button-product-vault`** — Vault-yellow CTA. - Background `{colors.product-vault}`, text `{colors.inverse-ink}` (yellow needs dark text), type `{typography.button}`, rounded `{rounded.md}`, padding 10px 18px. **`button-product-waypoint`** — Waypoint-cyan CTA. - Background `{colors.product-waypoint}`, text `{colors.inverse-ink}`, type `{typography.button}`, rounded `{rounded.md}`, padding 10px 18px. (Vagrant blue, Nomad green, Consul red, Boundary coral follow the same pattern with their respective `{colors.product-*}` token.) ### Cards & Containers **`product-card`** — Default product showcase card — surface-1 charcoal. - Background `{colors.surface-1}`, text `{colors.ink}`, type `{typography.body}`, rounded `{rounded.lg}`, padding 24px. **`product-card-terraform`** — Product card with Terraform purple ground (used as identity surface, not modal elevation). - Background `{colors.product-terraform}`, text `{colors.ink}`, type `{typography.body}`, rounded `{rounded.lg}`, padding 24px. **`product-card-vault`** — Vault-yellow ground. - Background `{colors.product-vault}`, text `{colors.inverse-ink}`, otherwise identical structure. **`product-card-waypoint`** — Waypoint-cyan ground. - Background `{colors.product-waypoint}`, text `{colors.inverse-ink}`, otherwise identical structure. (Other product variants follow the same shape with their respective product token.) **`feature-card`** — Generic feature highlight on surface-1. - Background `{colors.surface-1}`, text `{colors.ink}`, type `{typography.body}`, rounded `{rounded.lg}`, padding 24px. **`pricing-card`** — Pricing tier on `/en/pricing`. - Background `{colors.surface-1}`, text `{colors.ink}`, type `{typography.body}`, rounded `{rounded.lg}`, padding 32px. **`pricing-card-featured`** — Recommended tier (visually emphasized via surface lift). - Background `{colors.surface-2}`, otherwise identical structure. **`resource-card`** — PDF / whitepaper / guide tile in the resources directory. - Background `{colors.surface-1}`, text `{colors.ink}`, type `{typography.body-sm}`, rounded `{rounded.lg}`, padding 16px. ### Inputs & Forms **`text-input`** + **`text-input-focused`** — Form fields on pricing seat-count and contact forms. - Background `{colors.surface-1}`, text `{colors.ink}`, type `{typography.body}`, rounded `{rounded.md}`, padding 10px 14px. - Focused state retains the same surface; the focus ring is a 1px `{colors.accent-blue}` outline. ### Pills & Chips **`product-pill`** — Small product-name chip used above hero headlines and on resource cards to label which product a piece of content belongs to. - Background `{colors.surface-1}`, text `{colors.ink-muted}`, type `{typography.caption}`, rounded `{rounded.pill}`, padding 4px 10px. ### Comparison Table **`comparison-row`** — Single row inside the pricing comparison table. - Background `{colors.canvas}`, text `{colors.ink-muted}`, type `{typography.body-sm}`. Row separator is `{colors.hairline-soft}`. ### CTA Banner **`cta-banner`** — Large rounded panel used at the bottom of long-form pages with a closing CTA. - Background `{colors.surface-1}`, text `{colors.ink}`, type `{typography.subhead}`, rounded `{rounded.xxl}`, padding 48px. ### Navigation **`top-nav`** — Sticky black bar with HashiCorp logomark left, primary nav links centered, and a `button-primary` ("Sign up") + `button-secondary` ("Sign in") pair right. - Background `{colors.canvas}`, text `{colors.ink}`, type `{typography.body-sm}`, height 64px. - Mobile: collapses primary links into a hamburger; the primary CTA remains visible. ### Footer **`footer`** — Dense link grid on `{colors.canvas}` with the wordmark at left and 5–6 columns of caption-sized links. - Background `{colors.canvas}`, text `{colors.ink-muted}`, type `{typography.caption}`, padding 64px 32px. ## Do's and Don'ts ### Do - Reserve `{colors.canvas}` (black) and `{colors.surface-1}` (charcoal) as the system's two anchor surfaces. Every band of the page is one or the other. - When introducing a section about a specific HashiCorp product, use that product's `{colors.product-*}` token consistently — for the section pill, the CTA button, and (where appropriate) the showcase card background. - Use `{rounded.md}` 8px on CTA buttons; HashiCorp's brand reads as engineered, not consumer. - Pair tight display line-heights (1.17–1.21) with relaxed body line-heights (1.50–1.71). The contrast IS the brand voice. - Use the eyebrow typography (`{typography.eyebrow}`, uppercase, 0.6px tracking) above every meaningful section. - Use surface lift (canvas → surface-1 → surface-2) to express hierarchy on dark. - Reserve product-chromatic cards for product identity; keep generic feature cards on `{colors.surface-1}`. ### Don't - Don't ship a light-mode marketing page. HashiCorp's marketing brand IS dark. - Don't introduce mid-tone gray text outside the documented `ink` / `ink-muted` / `ink-subtle` set. - Don't square off CTA corners — use `{rounded.md}` 8px, not 0px. - Don't use a product accent color for a CTA on a page that isn't about that product. Terraform purple on the Vault page is a brand violation. - Don't combine multiple product accents in the same viewport — the system says "this section is about THIS tool", and mixing accents breaks that signal. - Don't add drop shadows on dark; surface lift carries elevation. - Don't replace `hashicorpSans` with a display-only sans for headlines and a different family for body. The brand is held together by one family across the full hierarchy. ## Responsive Behavior ### Breakpoints | Name | Width | Key Changes | |---|---|---| | Desktop-XL | 1440px | Default desktop layout | | Desktop | 1280px | Pricing 3-up grid maintained | | Tablet | 1024px | Product card grid 3-up → 2-up | | Mobile-Lg | 768px | Pricing comparison becomes per-tier accordion; nav becomes hamburger | | Mobile | 480px | Single-column everything; display-xl scales 80px → ~36px | ### Touch Targets - CTA buttons (`button-primary`, `button-secondary`) maintain ≥40px tap height across viewports. - Product pills are 24px tall on desktop and grow to 28px on touch viewports. - Form inputs hold ≥44px tap target on touch viewports. ### Collapsing Strategy - **Nav**: horizontal nav with right-anchored CTAs collapses to a hamburger overlay below 768px. The primary CTA stays visible on the bar. - **Product card grid**: 3-up → 2-up at 1024px → 1-up below 768px. - **Pricing comparison table**: collapses into per-tier accordions below 768px to avoid horizontal scroll. - **Display type**: `{typography.display-xl}` 80px scales toward `{typography.display-md}` 40px on mobile while preserving the negative-tracking percentage. ### Image Behavior - 3D product illustrations (cubes, safes, etc.) maintain aspect ratio and never crop; below 768px they shrink rather than reflow. - Customer logo marquee scales horizontally and may wrap to a second row at narrow widths. ## Iteration Guide 1. Focus on ONE component at a time and reference it by its `components:` token name. 2. When introducing a new section, decide first whether it's a generic feature (surface-1) or a product-identity section (product-* color). 3. Default body to `{typography.body}` at 500 weight; reach for `{typography.subhead}` only inside CTA banners and feature cards. 4. Run `npx @google/design.md lint DESIGN.md` after edits. 5. Add new product variants as separate component entries (`product-card-nomad`, `button-product-consul`, etc.). 6. Treat the per-product palette as identity tokens, not decoration. If you reach for a product color outside its product context, the brand is drifting. 7. Eyebrow type is mandatory above every section — skipping it makes sections read as floating. ## Known Gaps - The exact product-color hex values come from the `--mds-color-*` CSS variable set extracted directly; they are HashiCorp's canonical brand spec. - Shadow tokens are not extensively documented because the dark surface system uses surface lift instead of shadow elevation. - Form-field error and validation styling is not visible on the inspected pages. - Dark mode is the only marketing mode — light-mode adaptation is not documented. - Product-card variants for Consul, Nomad, Vagrant, and Boundary follow the documented Terraform / Vault / Waypoint pattern but are referenced in prose only; if they need formal entries they can be added as `product-card-consul`, `product-card-nomad`, etc.