--- version: alpha name: Webflow Inspired description: An inspired interpretation of Webflow's design language — a visual web development platform whose surface contrasts a deep near-black `#080808` primary against a generous white canvas, broken by a five-stop chromatic accent system (purple / pink / blue / orange / green) that maps to the brand's product categories, and anchored by the proprietary WF Visual Sans family used at restrained 500 / 600 weights with negative tracking. colors: primary: "#080808" on-primary: "#ffffff" ink: "#080808" ink-strong: "#222222" body: "#363636" body-mid: "#5a5a5a" mute: "#898989" mute-soft: "#ababab" hairline: "#d8d8d8" canvas: "#ffffff" accent-purple: "#7a3dff" accent-pink: "#ed52cb" accent-blue: "#3b89ff" accent-blue-deep: "#006acc" accent-blue-info: "#146ef5" accent-orange: "#ff6b00" accent-green: "#00d722" accent-yellow: "#ffae13" accent-red: "#ee1d36" typography: display-xxl: fontFamily: WF Visual Sans Variable, Inter, system-ui, -apple-system, sans-serif fontSize: 80px fontWeight: 600 lineHeight: 83.2px letterSpacing: -0.8px display-xl: fontFamily: WF Visual Sans Variable, Inter, system-ui, sans-serif fontSize: 56px fontWeight: 600 lineHeight: 58.24px display-lg: fontFamily: WF Visual Sans Variable, Inter, system-ui, sans-serif fontSize: 44.8px fontWeight: 600 lineHeight: 46.6px display-md: fontFamily: WF Visual Sans Variable, Inter, system-ui, sans-serif fontSize: 32px fontWeight: 500 lineHeight: 41.6px display-sm: fontFamily: WF Visual Sans Variable, Inter, system-ui, sans-serif fontSize: 24px fontWeight: 500 lineHeight: 31.2px display-xs: fontFamily: WF Visual Sans Variable, Inter, system-ui, sans-serif fontSize: 20px fontWeight: 500 lineHeight: 28px eyebrow-uppercase: fontFamily: WF Visual Sans Variable, Inter, system-ui, sans-serif fontSize: 15px fontWeight: 500 lineHeight: 19.5px letterSpacing: 1.5px eyebrow-uppercase-sm: fontFamily: WF Visual Sans Variable, Inter, system-ui, sans-serif fontSize: 12px fontWeight: 500 lineHeight: 12px letterSpacing: 0.6px body-lg: fontFamily: WF Visual Sans Variable, Inter, system-ui, sans-serif fontSize: 28.8px fontWeight: 400 lineHeight: 46.08px letterSpacing: -0.288px body-md: fontFamily: WF Visual Sans Variable, Inter, system-ui, sans-serif fontSize: 16px fontWeight: 400 lineHeight: 25.6px letterSpacing: -0.16px body-md-strong: fontFamily: WF Visual Sans Variable, Inter, system-ui, sans-serif fontSize: 16px fontWeight: 500 lineHeight: 25.6px letterSpacing: -0.16px body-sm: fontFamily: WF Visual Sans Variable, Inter, system-ui, sans-serif fontSize: 14px fontWeight: 400 lineHeight: 22.4px body-sm-strong: fontFamily: WF Visual Sans Variable, Inter, system-ui, sans-serif fontSize: 14px fontWeight: 500 lineHeight: 22.4px caption: fontFamily: WF Visual Sans Variable, Inter, system-ui, sans-serif fontSize: 12.8px fontWeight: 550 lineHeight: 15.36px caption-mono: fontFamily: WFVisualSans-Mono, Inconsolata, ui-monospace, SFMono-Regular, Menlo, monospace fontSize: 12px fontWeight: 400 lineHeight: 18px button-md: fontFamily: WF Visual Sans Variable, Inter, system-ui, sans-serif fontSize: 16px fontWeight: 500 lineHeight: 25.6px letterSpacing: -0.16px rounded: none: 0px xs: 2px sm: 4px md: 8px full: 9999px spacing: xxs: 2px xs: 4px sm: 8px md: 12px lg: 16px xl: 20px 2xl: 24px 3xl: 32px components: nav-bar: backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" typography: "{typography.body-sm-strong}" padding: "{spacing.lg} {spacing.3xl}" nav-link: textColor: "{colors.ink}" typography: "{typography.body-sm-strong}" button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.on-primary}" typography: "{typography.button-md}" rounded: "{rounded.sm}" padding: "{spacing.md} {spacing.xl}" button-secondary: backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" borderColor: "{colors.hairline}" typography: "{typography.button-md}" rounded: "{rounded.sm}" padding: "{spacing.md} {spacing.xl}" button-text-arrow: backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" typography: "{typography.button-md}" padding: "{spacing.xl} 0" button-icon-circular: backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" rounded: "{rounded.full}" padding: "{spacing.sm}" text-input: backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" borderColor: "{colors.hairline}" typography: "{typography.body-md}" rounded: "{rounded.sm}" padding: "{spacing.md} {spacing.lg}" badge-info: backgroundColor: "{colors.accent-blue-info}" textColor: "{colors.on-primary}" typography: "{typography.caption}" rounded: "{rounded.sm}" padding: "{spacing.xs} {spacing.sm}" badge-info-soft: backgroundColor: "{colors.canvas}" textColor: "{colors.accent-blue-info}" typography: "{typography.caption}" rounded: "{rounded.sm}" padding: "{spacing.xs} {spacing.sm}" card-feature: backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" borderColor: "{colors.hairline}" typography: "{typography.body-md}" rounded: "{rounded.md}" padding: "{spacing.3xl}" card-feature-dark: backgroundColor: "{colors.primary}" textColor: "{colors.on-primary}" typography: "{typography.body-md}" rounded: "{rounded.md}" padding: "{spacing.3xl}" card-pricing: backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" borderColor: "{colors.hairline}" typography: "{typography.body-md}" rounded: "{rounded.md}" padding: "{spacing.3xl}" hero-band: backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" typography: "{typography.display-xxl}" padding: "{spacing.3xl} {spacing.3xl}" hero-band-dark: backgroundColor: "{colors.primary}" textColor: "{colors.on-primary}" typography: "{typography.display-xxl}" padding: "{spacing.3xl} {spacing.3xl}" content-band: backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" typography: "{typography.display-lg}" padding: "{spacing.3xl} {spacing.3xl}" category-card-purple: backgroundColor: "{colors.accent-purple}" textColor: "{colors.on-primary}" typography: "{typography.display-md}" rounded: "{rounded.md}" padding: "{spacing.3xl}" category-card-blue: backgroundColor: "{colors.accent-blue}" textColor: "{colors.on-primary}" typography: "{typography.display-md}" rounded: "{rounded.md}" padding: "{spacing.3xl}" category-card-orange: backgroundColor: "{colors.accent-orange}" textColor: "{colors.on-primary}" typography: "{typography.display-md}" rounded: "{rounded.md}" padding: "{spacing.3xl}" category-card-green: backgroundColor: "{colors.accent-green}" textColor: "{colors.primary}" typography: "{typography.display-md}" rounded: "{rounded.md}" padding: "{spacing.3xl}" category-card-pink: backgroundColor: "{colors.accent-pink}" textColor: "{colors.on-primary}" typography: "{typography.display-md}" rounded: "{rounded.md}" padding: "{spacing.3xl}" footer: backgroundColor: "{colors.canvas}" textColor: "{colors.body-mid}" typography: "{typography.body-sm}" padding: "{spacing.3xl} {spacing.3xl}" # ─── Examples (illustrative) — auto-derived; resolve any TO_FILL markers below ─── ex-pricing-tier: description: "Default Pricing tier card. Re-uses feature-card chrome with brand canvas-soft surface." backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" borderColor: "{colors.hairline}" rounded: "{rounded.md}" padding: "{spacing.3xl}" ex-pricing-tier-featured: description: "Featured/highlighted tier — polarity-flipped surface (dark fill + light text in light mode, light fill + dark text in dark mode)." backgroundColor: "{colors.ink}" textColor: "{colors.on-primary}" rounded: "{rounded.md}" padding: "{spacing.3xl}" ex-product-selector: description: "What's Included summary card — re-purposed for SaaS / B2B verticals (NOT a literal product gallery)." backgroundColor: "{colors.canvas}" rounded: "{rounded.md}" padding: "{spacing.3xl}" ex-cart-drawer: description: "Subscription summary — re-purposed for SaaS / B2B (line items per add-on, not literal cart)." backgroundColor: "{colors.canvas}" rounded: "{rounded.md}" padding: "{spacing.2xl}" item-divider: "{colors.hairline}" ex-app-shell-row: description: "Sidebar nav row inside the App Shell example. Active state uses brand primary as the indicator." backgroundColor: "{colors.canvas}" activeIndicator: "{colors.primary}" rounded: "{rounded.sm}" padding: "{spacing.md} {spacing.lg}" ex-data-table-cell: description: "Default data-table th + td chrome. Header uses mono-caps eyebrow typography; body uses body-sm." headerBackground: "{colors.canvas}" headerTypography: "{typography.caption}" bodyTypography: "{typography.body-sm}" cellPadding: "{spacing.md} {spacing.lg}" rowBorder: "{colors.hairline}" ex-auth-form-card: description: "Sign-in / sign-up card. Re-uses feature-card chrome with text-input primitives inside." backgroundColor: "{colors.canvas}" rounded: "{rounded.md}" padding: "{spacing.3xl}" ex-modal-card: description: "Modal dialog surface — same chrome as feature-card with elevated shadow." backgroundColor: "{colors.canvas}" rounded: "{rounded.md}" padding: "{spacing.3xl}" ex-empty-state-card: description: "Empty-state illustration frame." backgroundColor: "{colors.canvas}" rounded: "{rounded.md}" padding: "{spacing.3xl}" captionTypography: "{typography.body-md}" ex-toast: description: "Toast notification surface — feature-card shape + medium shadow." backgroundColor: "{colors.canvas}" rounded: "{rounded.md}" padding: "{spacing.md} {spacing.lg}" typography: "{typography.body-sm}" --- ## Overview Webflow positions itself as the visual web development platform — the marketing surface reads as a confident professional product, not a tech startup. The default page is a generous white canvas (`{colors.canvas}`) with a deep near-black `{colors.primary}` (`#080808`) for the brand's primary CTA, typography, and ink. Around this restrained primary, the brand layers a five-stop chromatic accent system — `{colors.accent-purple}` `#7a3dff`, `{colors.accent-pink}` `#ed52cb`, `{colors.accent-blue}` `#3b89ff`, `{colors.accent-orange}` `#ff6b00`, `{colors.accent-green}` `#00d722` — each mapped to one of the platform's product categories (design, CMS, hosting, ecommerce, etc.). These accents appear as full-card fills inside the product-category grid, not as button colours; the brand's primary CTA stays near-black. Type carries the second decisive voice. The proprietary `WF Visual Sans Variable` family carries every display, body, and label role at weight 500 / 600 — the brand never goes heavier than semibold, never lighter than regular. Hero display sits at 80 px / weight 600 / `-0.8 px` tracking — confident but not shouting. Uppercase eyebrows in 15 px weight 500 with `1.5 px` positive tracking mark every section header. The shape system is restrained. Buttons take a tight `{rounded.sm}` 4 px radius — neither pill nor square; the brand reads as engineered. Cards step up to `{rounded.md}` 8 px. Pill (`{rounded.full}` 9999 px) is reserved for circular icon containers. Layered drop-shadows on featured cards add modest elevation but never feel material-heavy. **Key Characteristics:** - A two-colour conversion hierarchy — `{colors.primary}` near-black for every primary CTA, white-on-hairline for every secondary. Chromatic accents are used as full surface fills on category cards, never as button backgrounds. - The brand's signature is its **five-stop chromatic category palette**: purple / pink / blue / orange / green, each tied to a product surface. Used at full saturation as card fills. - Hero typography at 80 px weight 600 with `-0.8 px` tracking — restrained, confident, never billboard-loud. - WF Visual Sans Variable is the single family; the brand uses no separate sans for body / display. WFVisualSans-Mono / Inconsolata appears only for technical captions. - Tight `{rounded.sm}` 4 px button geometry; cards at `{rounded.md}` 8 px. The brand never uses pill CTAs. - Layered multi-offset drop-shadows on featured cards — the brand's only elevation cue. ## Colors ### Brand & Accent - **Ink Black** (`{colors.primary}` — `#080808`): The brand's primary conversion colour. Every primary CTA, every heading, every wordmark. Deeper than pure black to read as branded. - **Accent Purple** (`{colors.accent-purple}` — `#7a3dff`): One of the five chromatic category accents — used for design / build product surfaces. - **Accent Pink** (`{colors.accent-pink}` — `#ed52cb`): Magenta accent — used for animation / interaction product surfaces. - **Accent Blue** (`{colors.accent-blue}` — `#3b89ff`): Bright cyan-blue — used for SEO / analytics product surfaces. - **Accent Blue Deep** (`{colors.accent-blue-deep}` — `#006acc`): The deeper blue used for emphasis links. - **Accent Blue Info** (`{colors.accent-blue-info}` — `#146ef5`): The badge-info blue. - **Accent Orange** (`{colors.accent-orange}` — `#ff6b00`): Used for hosting / infrastructure product surfaces. - **Accent Green** (`{colors.accent-green}` — `#00d722`): Used for ecommerce / status-success surfaces. - **Accent Yellow** (`{colors.accent-yellow}` — `#ffae13`): Used for warning / collaboration product surfaces. - **Accent Red** (`{colors.accent-red}` — `#ee1d36`): Used for error / destructive states. ### Surface - **Canvas** (`{colors.canvas}` — `#ffffff`): The default page background. - **Hairline** (`{colors.hairline}` — `#d8d8d8`): 1 px solid borders — input borders, card chrome, divider lines. ### Text - **Ink** (`{colors.ink}` — `#080808`): Default text and headings. - **Ink Strong** (`{colors.ink-strong}` — `#222222`): Near-black emphasis. - **Body** (`{colors.body}` — `#363636`): Default body paragraph color. - **Body Mid** (`{colors.body-mid}` — `#5a5a5a`): Mid-emphasis secondary text — footer lines, captions. - **Mute** (`{colors.mute}` — `#898989`): Lower-priority text. - **Mute Soft** (`{colors.mute-soft}` — `#ababab`): The lightest text role — placeholder text, fine print. ### Semantic - **Info Blue** (`{colors.accent-blue-info}` — `#146ef5`): Info badge / notification. - **Success Green** (`{colors.accent-green}` — `#00d722`): Success indicators. - **Warning Yellow** (`{colors.accent-yellow}` — `#ffae13`): Warning states. - **Error Red** (`{colors.accent-red}` — `#ee1d36`): Validation / destructive. ## Typography ### Font Family A single proprietary family carries every typographic role: **WF Visual Sans Variable** (with `Arial` system fallback). Weights 400 / 500 / 550 / 600 are present; the brand never uses 700 / 800 / 900. A monospace variant — **WFVisualSans-Mono** with `Inconsolata` fallback — handles rare technical caption moments and code-style labels. OpenType features `"ss02"`, `"ss10"`, `"zero"` are enabled in the mono variant for the styled zero glyph. ### Hierarchy | Token | Size | Weight | Line Height | Letter Spacing | Use | |---|---|---|---|---|---| | `{typography.display-xxl}` | 80px | 600 | 83.2px | -0.8px | Hero headline. | | `{typography.display-xl}` | 56px | 600 | 58.24px | 0 | Sub-hero displays. | | `{typography.display-lg}` | 44.8px | 600 | 46.6px | 0 | Section headlines. | | `{typography.display-md}` | 32px | 500 | 41.6px | 0 | Card-cluster headlines. | | `{typography.display-sm}` | 24px | 500 | 31.2px | 0 | Sub-section displays. | | `{typography.display-xs}` | 20px | 500 | 28px | 0 | Inline display micro-headings. | | `{typography.eyebrow-uppercase}` | 15px | 500 | 19.5px | 1.5px | UPPERCASE eyebrow tags above sections. | | `{typography.eyebrow-uppercase-sm}` | 12px | 500 | 12px | 0.6px | Small uppercase metadata. | | `{typography.body-lg}` | 28.8px | 400 | 46.08px | -0.288px | Lead paragraphs. | | `{typography.body-md}` | 16px | 400 | 25.6px | -0.16px | Default body. | | `{typography.body-md-strong}` | 16px | 500 | 25.6px | -0.16px | Bolded inline body. | | `{typography.body-sm}` | 14px | 400 | 22.4px | 0 | Secondary body. | | `{typography.body-sm-strong}` | 14px | 500 | 22.4px | 0 | Bold caption / nav-link. | | `{typography.caption}` | 12.8px | 550 | 15.36px | 0 | Badge labels (the brand's signature 550 weight). | | `{typography.caption-mono}` | 12px | 400 | 18px | 0 | Mono code captions. | | `{typography.button-md}` | 16px | 500 | 25.6px | -0.16px | Button labels. | ### Principles - **Weight ceiling at 600.** The brand never uses 700+. Confident, not loud. - **Negative tracking at display sizes.** `-0.8 px` at 80 px, scaling through. Tight kerning is part of the voice. - **Uppercase eyebrows mark every section.** 15 px / weight 500 / `1.5 px` positive tracking is the brand's signature label style. - **Single family across the system.** No separate display vs body face. The variable axes do the work. ### Note on Font Substitutes WF Visual Sans Variable is proprietary. Open-source substitutes: - **Display + body** — *Inter* weights 400 / 500 / 600 with `font-feature-settings: "ss01"` enabled is the closest stylistic match. - **Mono** — *Inconsolata* (the documented fallback) or *DM Mono*. ## Layout ### Spacing System - **Base unit**: 4 px (with frequent 0.4 / 0.8 sub-multiples for fine padding). - **Tokens**: `{spacing.xxs}` 2 px · `{spacing.xs}` 4 px · `{spacing.sm}` 8 px · `{spacing.md}` 12 px · `{spacing.lg}` 16 px · `{spacing.xl}` 20 px · `{spacing.2xl}` 24 px · `{spacing.3xl}` 32 px. - **Section padding**: hero / content bands use `{spacing.3xl}` 32 px gutters with generous vertical spacing. - **Card interior padding**: feature and pricing cards sit at `{spacing.3xl}` 32 px. ### Grid & Container - Marketing container is wide (effectively edge-to-edge with `{spacing.3xl}` gutters). - Category card grid: 2 / 3-up at desktop with mixed sizing (some larger feature cards span 2 columns). - Pricing tier grid: 3-up at desktop, 1-up at mobile. ### Responsive Strategy #### Breakpoints | Name | Width | Key Changes | |---|---|---| | Mobile | < 479px | Hero stacks; all grids 1-up. | | Mobile-Large | 479–767px | Same as Mobile. | | Tablet | 768–991px | 2-up grids. | | Desktop | ≥ 992px | Full multi-up grids. | #### Touch Targets Buttons render at ~44 px (12 px vertical padding + 25.6 px line-height). WCAG AAA met. #### Collapsing Strategy - Nav: full link row at desktop. Hamburger at mobile. - Category card grid: 2 / 3 / 4-up at desktop, drops to 1-up at mobile. - Pricing tier: 3 / 4-up at desktop, 1-up at mobile. #### Image Behavior - Category cards: full-bleed solid colour fills (no photography). - Product screenshots: 16:9 inside `{rounded.md}` card chrome. - No portrait imagery in the marketing surface. ## Elevation & Depth | Level | Treatment | Use | |---|---|---| | Level 0 — Flat | No shadow, no border. | Default bands. | | Level 1 — Hairline | 1 px solid `{colors.hairline}` border on `{colors.canvas}`. | Default card chrome and input borders. | | Level 2 — Layered Drop | Multi-stop layered shadow with subtle warm offsets — `0 84px 24px rgba(0,0,0,0), 0 54px 22px rgba(0,0,0,0.01), 0 30px 18px rgba(0,0,0,0.04), 0 13px 13px rgba(0,0,0,0.08), 0 3px 7px rgba(0,0,0,0.09)`. | Featured cards needing visible lift. | | Level 3 — Layered Drop Strong | Deeper version of Level 2 with `0.12` final offset opacity. | Pricing / modal-level emphasis. | | Level 4 — Heavy Modal | Extremely heavy multi-stop — `0 24px 24px rgba(0,0,0,0.26), 0 6px 13px rgba(0,0,0,0.29)` final stops. | Modal / dialog surfaces. | ### Decorative Depth - The chromatic category cards (full-saturation purple / pink / blue / orange / green fills) provide visual depth through pure colour contrast against the white canvas. - Layered shadow recipes are the brand's only true atmospheric effect — they're 5-stop drop-shadow stacks with very low individual opacities. ## Shapes ### Border Radius Scale | Token | Value | Use | |---|---|---| | `{rounded.none}` | 0px | Full-bleed bands. | | `{rounded.xs}` | 2px | Tight inline pills. | | `{rounded.sm}` | 4px | The brand's canonical button + badge + small-element radius. | | `{rounded.md}` | 8px | Card chrome and feature / category cards. | | `{rounded.full}` | 9999px | Circular icon containers only. | ## Components ### Buttons **`button-primary`** — the canonical near-black CTA. - Background `{colors.primary}` (`#080808`), text `{colors.on-primary}` white, label `{typography.button-md}` (16 px weight 500), padding `{spacing.md} {spacing.xl}`, shape `{rounded.sm}` 4 px. **`button-secondary`** — the white outline CTA. - Background `{colors.canvas}`, text `{colors.ink}`, 1 px solid `{colors.hairline}` border, same typography + padding + shape. **`button-text-arrow`** — the underlined text-link CTA with arrow used in long-form sections. - Background `{colors.canvas}`, text `{colors.ink}`, no border, body in `{typography.button-md}`, padding `{spacing.xl}` 0. **`button-icon-circular`** — the circular icon button for carousel controls. - Background `{colors.canvas}`, ink icon, shape `{rounded.full}`. ### Cards & Containers **`card-feature`** — the canonical feature card on canvas. - Background `{colors.canvas}`, text `{colors.ink}`, 1 px solid `{colors.hairline}`, padding `{spacing.3xl}`, shape `{rounded.md}`. Often elevated to Level 2 shadow when featured. **`card-feature-dark`** — the polarity-flipped feature card on near-black. - Background `{colors.primary}`, text `{colors.on-primary}`, padding `{spacing.3xl}`, shape `{rounded.md}`. **`card-pricing`** — the pricing-tier card. - Background `{colors.canvas}`, text `{colors.ink}`, hairline border, padding `{spacing.3xl}`, shape `{rounded.md}`. Layered shadow on the featured tier. ### Inputs & Forms **`text-input`** — the canonical text input. - Background `{colors.canvas}`, text `{colors.ink}`, 1 px solid `{colors.hairline}`, body in `{typography.body-md}`, padding `{spacing.md} {spacing.lg}`, shape `{rounded.sm}`. ### Navigation **`nav-bar`** — the sticky top nav. - Background `{colors.canvas}`, text `{colors.ink}`, padding `{spacing.lg} {spacing.3xl}`. **`nav-link`** — link items inside `nav-bar`. - Text `{colors.ink}`, set in `{typography.body-sm-strong}`. **`footer`** — the footer band. - Background `{colors.canvas}`, text `{colors.body-mid}`, padding `{spacing.3xl} {spacing.3xl}`. Body in `{typography.body-sm}`. ### Signature Components **`hero-band`** — the white hero band. - Background `{colors.canvas}`, text `{colors.ink}`, padding `{spacing.3xl} {spacing.3xl}`. Headline in `{typography.display-xxl}` (80 px weight 600). **`hero-band-dark`** — the polarity-flipped near-black hero band (used on some campaign pages). - Background `{colors.primary}`, text `{colors.on-primary}`, same padding / headline scale. **`content-band`** — the standard content band on canvas. - Background `{colors.canvas}`, text `{colors.ink}`, padding `{spacing.3xl} {spacing.3xl}`. Section headline in `{typography.display-lg}`. **`category-card-purple`** — full-fill purple category card. - Background `{colors.accent-purple}`, text white, padding `{spacing.3xl}`, shape `{rounded.md}`. **`category-card-pink`** — full-fill pink category card. - Background `{colors.accent-pink}`, text white, padding `{spacing.3xl}`, shape `{rounded.md}`. **`category-card-blue`** — full-fill blue category card. - Background `{colors.accent-blue}`, text white, padding `{spacing.3xl}`, shape `{rounded.md}`. **`category-card-orange`** — full-fill orange category card. - Background `{colors.accent-orange}`, text white, padding `{spacing.3xl}`, shape `{rounded.md}`. **`category-card-green`** — full-fill green category card (uses ink text for legibility against the lighter green). - Background `{colors.accent-green}`, text `{colors.primary}` (ink), padding `{spacing.3xl}`, shape `{rounded.md}`. **`badge-info`** + **`badge-info-soft`** — info badges in solid blue or soft outline. - Filled: bg `{colors.accent-blue-info}` text white. Soft: bg canvas, text `{colors.accent-blue-info}`. Both at `{typography.caption}` (12.8 px weight 550) — the brand's signature 550-weight caption. ### Examples (illustrative) > Auto-derived kit-mirror demonstration surfaces (`scripts/derive-examples-block.mjs`). Each `ex-*` entry references brand-native primitives so downstream consumers (`/preview-design`, `/generate-kit`) re-skin the same 10 surfaces consistently. `TO_FILL` markers indicate missing primitives — resolve in the LLM judgment pass. **`ex-pricing-tier`** — Default Pricing tier card. Re-uses feature-card chrome with brand canvas-soft surface. - Properties: `backgroundColor`, `textColor`, `borderColor`, `rounded`, `padding` **`ex-pricing-tier-featured`** — Featured/highlighted tier — polarity-flipped surface (dark fill + light text in light mode, light fill + dark text in dark mode). - Properties: `backgroundColor`, `textColor`, `rounded`, `padding` **`ex-product-selector`** — What's Included summary card — re-purposed for SaaS / B2B verticals (NOT a literal product gallery). - Properties: `backgroundColor`, `rounded`, `padding` **`ex-cart-drawer`** — Subscription summary — re-purposed for SaaS / B2B (line items per add-on, not literal cart). - Properties: `backgroundColor`, `rounded`, `padding`, `item-divider` **`ex-app-shell-row`** — Sidebar nav row inside the App Shell example. Active state uses brand primary as the indicator. - Properties: `backgroundColor`, `activeIndicator`, `rounded`, `padding` **`ex-data-table-cell`** — Default data-table th + td chrome. Header uses mono-caps eyebrow typography; body uses body-sm. - Properties: `headerBackground`, `headerTypography`, `bodyTypography`, `cellPadding`, `rowBorder` **`ex-auth-form-card`** — Sign-in / sign-up card. Re-uses feature-card chrome with text-input primitives inside. - Properties: `backgroundColor`, `rounded`, `padding` **`ex-modal-card`** — Modal dialog surface — same chrome as feature-card with elevated shadow. - Properties: `backgroundColor`, `rounded`, `padding` **`ex-empty-state-card`** — Empty-state illustration frame. - Properties: `backgroundColor`, `rounded`, `padding`, `captionTypography` **`ex-toast`** — Toast notification surface — feature-card shape + medium shadow. - Properties: `backgroundColor`, `rounded`, `padding`, `typography` ## Do's and Don'ts ### Do - Reserve `{colors.primary}` (`#080808`) for every primary CTA, every heading, and every wordmark. Near-black is the conversion colour. - Use the five chromatic accents (purple / pink / blue / orange / green) as full-fill category cards, NOT as button backgrounds. - Set hero headlines in `{typography.display-xxl}` weight 600 with `-0.8 px` tracking. - Pair the proprietary WF Visual Sans family across every typographic role. - Use `{rounded.sm}` 4 px for buttons, `{rounded.md}` 8 px for cards. The brand never uses pill CTAs. - Use layered multi-stop drop-shadows on featured cards — the brand's distinctive elevation recipe. ### Don't - Don't promote button-medium weight to 700+. The brand's weight ceiling is 600. - Don't use chromatic accents as button backgrounds. They're surface fills, not actions. - Don't render CTAs as pills. The brand's button geometry is tight 4 px rectangle. - Don't introduce a sixth accent colour. The 5-stop palette is the system.